The Senior Manager, Social Media Analytics leads the social analytics function, overseeing performance measurement of all social media activities and delivering strategic insights that drive engagement, brand equity, and business impact. This role combines analytical expertise with a strong understanding of social trends, platform algorithms, and organic social content performance.

• Lead the development and execution of the social analytics roadmap.
• Manage and mentor a team of analysts, fostering a culture of data‑driven decision‑making.
• Act as the primary analytics partner to senior leadership across Social, Brand, and Paid Media.

• Analyze organic social content performance and identify what worked, why, and future actions.
• Oversee the creation of dashboards and reports that c...