Job Description

The Senior Marketing Manager NALP is responsible for leading brand activation across the NALP region, driving Visa brand relevance, consideration, and usage through integrated brand‑led initiatives. The role owns the Market Development Campaign strategy and Passion Point strategy for NALP, translating regional brand priorities into impactful campaigns and on‑ground activations that deliver measurable business results.

Based in Pakistan, this role works closely with regional and market teams to activate the Visa brand consistently and effectively across NALP markets.

Key Responsibilities

• Lead brand activation planning and execution across NALP in alignment with global and regional brand frameworks
• Own and deliver Market Development Campaigns across NALP to support market growth, adoption, and usage of Visa products
• Define and execute the NALP Passion Point strategy across platforms such as sports, music,...