Description
The Senior Manager, Global Marketing - Tuberculosis (TB) & Infectious Diseases (ID) will lead the development and execution of global marketing strategies to drive awareness, adoption, and growth of the TB portfolio. This role is responsible for orchestrating product launches packages, integrated campaigns, and delivery of medical and scientific communications across diverse global markets, ensuring compelling, evidence-based messaging that resonates in both developed and emerging healthcare environments.
Key Responsibilities
Portfolio Launch & Commercialization
Lead global TB portfolio marketing launches, including new product introductions and enhancement announcements.
Develop and execute launch plans/packages, ensuring alignment with regional teams and commercial and product strategy.
Drive creation of high-impact PR strategies, sales enablement materials, and training progra...