Purpose & Overall Relevance for the Organization:
Provide strategic leadership to the Digital Partner Commerce (DPC) team via a highly data-driven mindset, driving the digital development and long-term growth of strategic WHS accounts in your portfolio by optimizing brand presentation, consumer experience, and delivering sustained net sales and market share growth.Serve as the senior digital authority for assigned key accounts, defining and leading both account and category-specific digital strategies to win consumers across all digital touchpoints, including webshops and apps, while influencing senior stakeholders internally and externally.
Key Responsibilities:
Own and drive sell-out performance of adidas products across all retailer digital touchpoints, providing strategic direction for webshops and apps to deliver sustained commercial growth.Lead and delegate advanced analysis of on-site e-c...