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Senior Manager, Brand Insights

Company

Otsuka

Location

Princeton, New Jersey

Type

Full time

Description

:
  • Be a strategic partner to the commercial teams to lead the design and delivery of high quality, applicable business insights by conducting market research projects to support pipeline, prelaunch, and inline products.
  • Lead and conduct appropriate research and insights using innovative approaches to help shape the best insights.
  • Partner cross-functionally on different strategic and analytical projects to help drive optimal business decisions.
  • Lead the design and delivery of cross-functional secondary analytics reports including leadership KPI dashboards for monitoring market and brand performance.
  • Lead in-depth situation analyses and SWOT (strengths, weaknesses, opportunities, and threats) of relevant disease areas to support the annual brand planning process.
  • Lead strategic insights workshops to convert data from primary or secondary market research projects to insights and to uncover Key Business Questions (K...
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