Concept, design, and deliver creative for paid search, paid social, native and programmatic display ads, CRM/email campaigns, and direct-response creative.
Develop creative variations and testing frameworks to support rapid A/B experimentation based on performance data and insights.
Produce motion assets (short-form video / GIFs/ HTML) for social and programmatic placements.
Build and maintain creative templates and platform-specific spec guidelines for rapid iteration.
Ensure all assets meet technical requirements, brand standards, and accessibility fundamentals (e.g., alt text, legible type sizes on small ad units).
Partner with creative lead, marketing stakeholders, and channel specialists to deliver beautiful, functional, conversion-focused creative.
Present concepts, executions, and rationale clearly, and execute final production, variation builds, and resizing.