Defining and implementing marketing plans, tactics, and campaigns in alignment with business objectives, revenue growth, and customer retention
Developing and maintaining portfolio-related marketing and sales materials in compliance with corporate design guidelines
Planning, coordinating, and managing cross-functional marketing projects, including stakeholder alignment and ensuring that objectives are met
Developing communication strategies, value propositions, and targeted messages to position the portfolio
Further developing and implementing lead generation measures using marketing automation, as well as supporting operational marketing activities (content, SEO, events)
Ensuring adherence to the marketing budget and plan, as well as defining and segmenting relevant target audiences
Ongoing coordination with business stakeholders and close collaboration with the Busi...