The Senior Executive, Marketing & Retail plays a pivotal role in working together with the Business Unit Head (BUH) to develop and implement marketing strategies, with a major focus on digital but not limited to offline program to drive licensee sell-in, retail programs, retail pop-ups and products sell-through for the Licensed Property (brand) which will align with the regional strategy as set out by the Licensor.

• Oversee flow of event implementation in all aspects and ensure proper implementation.
• Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail.
• Coordinate all campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, etc.).
• Propose, seek approvals, and monitor event budgets (P&L); seek approvals from Regional Franchise.
• Po...