Description

Reporting into the Global Shopper Science Lead, The Senior Director, Shopper Insights & Science is a new global role, created to build and lead a science‑based capability that decodes purchasing behavior, turns insights into commercial advantage and embeds science‑based decision‑making into how we create value with our retail and channel partners. This role integrates advanced analytics, experimentation, behavioral science with omnichannel shop floor behavior and outlet understanding to enable best‑in‑class commercial execution and drive profitable growth across the Coca‑Cola system by learning, optimizing, and influencing purchasing decisions.

This is an individual contributor role that focuses on explaining how shoppers notice, evaluate, and choose in real purchase contexts, grounding activation in behavioral and decision sciences rather than just commercial metrics.

SCOPE & IMPACT