About the Role

HelloFresh has spent nearly fifteen years perfecting the home cooking experience, and is now extending that expertise beyond the weekly meal kit to become a daily kitchen companion for any home cook — from the first scroll of inspiration to the moment you plate your meal. You will lead the Engagement tribe, which focuses on deepening customers' relationships with our brands, is the driving force behind this shift. It's a highly visible mandate with sustained attention from senior leadership.

The tribe's work spans three connected domains, each driving a distinct part of our growth engine. For the daily Discovery and Cooking Experience, our goal is habit formation. We are building a large, top-of-funnel audience by ensuring the HelloFresh app supports users through every step of getting a weeknight dinner on the table, regardless of whether they're ordering our meal kits. In parallel, our Loyalty and Refer...