This role is responsible for leading TCCC social transformation by fostering a culture of unified social & digital experience, shifting the ways of working, and facilitating the strategic adoption of innovative digital technologies. This role needs to collaborate with cross-functional teams including Marketing Categories, IMX E2E/Media, Frontline, Human Insights, StudioX, MarTech, Commercial, Bottling Partnersand other internal or ex-ternal teams, to ensure cohesive and impactful social engagements that resonate with consumers.

**Responsibilities:**

+ Lead and inspire a high-performing digital marketing team, fostering a culture of innovation, collaboration, and excellence. Provide guidance and mentorship to team members, promoting professional growth.
+ Responsible for leading the digital transformation in the way our brands connect, communicate, engage and transact with our audiences and shoppers.
+ Define and iterate the LRP (Long-range Plan) and ABP (Annual ...