Description
Summary:This role is responsible for leading TCCC social transformation by fostering a culture of unified social & digital experience, shifting the ways of working, and facilitating the strategic adoption of innovative digital technologies. This role needs to collaborate with cross-functional teams including Marketing Categories, IMX E2E/Media, Frontline, Human Insights, StudioX, MarTech, Commercial, Bottling Partnersand other internal or ex-ternal teams, to ensure cohesive and impactful social engagements that resonate with consumers.
Responsibilities:
Lead and inspire a high-performing digital marketing team, fostering a culture of innovation, collaboration, and excellence. Provide guidance and mentorship to team members, promoting professional growth.
Responsible for leading the digital transformation in the way our brands connect, communicate, engage and transact with our audiences and shoppers.