Description
Summary:The Coca-Cola Company, a global beverage leader with a rich history of 140 years and a portfolio of over 200 brands worldwide and TeaCo is a dedicated 'hothouse' tasked with step-change growth and disruptive innovation in the ready-to-drink tea category. Operating within a 'sandbox' (primarily Guangdong province, with initial focus on the Greater Guangzhou area), TeaCo is expected to:
•Test creative ideas and new business models at startup speed.
•Leverage the global scale of Coca-Cola and local execution strength of Swire
•Deliver validated concepts that can scale back into the core ATH system or launch as independent brands.
•Achieve +150M incremental unit cases over a 3-year horizon.
This is not a traditional internal functional leadership role. It requires entrepreneurial capability, commercial ownership, stakeholder management, and the ability to operate in ambiguity with pace. Th...