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Senior Director, Brand Strategy (B2B)

Company

Hays

Location

Singapore, Singapore

Type

FULL_TIME

Your New Company

Our client is areputable global engineering and technology firm. This is a newly created
Senior Director, Brand Strategy role, to drive an exciting phase of growth,
including major brand transformation initiatives and a milestone anniversary
celebration.

Your New Role

This is a
high-impact individual contributor role within a matrix organisation,
partnering closely with senior leadership, corporate communications, and
business units. You will play a critical role in shaping and driving the
organisation’s group-wide brand strategy and positioning, translating
leadership vision into a clear, cohesive roadmap that strengthens brand equity
and ensures consistent expression across global business segments.

In this capacity,
you will lead the development and refinement of brand architecture,
positioning, and governance frameworks, aligned to a unified masterbrand
strategy. Working closely with senior s...

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