Description
Summary:Reports to: Vice President Stills
The Senior Director, Marketing (ARTD) is a category leader responsible for shaping and accelerating the ARTD business across Europe, driving scalable, profitable growth across priority markets.
This role operates at a network system level, defining the strategic direction for the category while orchestrating execution across countries, bottlers, and functions. It focuses on unlocking growth in top ARTD markets, building repeatable models that can scale across Europe.
Acting as an extension of the Stills VP leadership team, the role ensures strong alignment between category strategy, portfolio decisions, and in-market execution, while safeguarding The Coca-Cola Company’s brand equity, system priorities, and long-term value creation.
What You’ll Do for Us
Category Leadership & Strategy