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Senior Digital Marketing Measurement Analyst (Barcelona)

Company

Leadtech Group

Location

barcelona, cataluña

Type

Full-time

Senior Digital Marketing Measurement Analyst

The Senior Digital Marketing Measurement Analyst will lead the measurement and analytical support of web marketing initiatives across campaigns, regions, and traffic sources. This role combines deep expertise in web analytics and marketing technologies with strong business acumen to help the Marketing team scale efficiently and make data‑driven decisions. You will act as both a technical owner of the web measurement framework and a strategic partner to Marketing—translating complex data into actionable insights, identifying growth opportunities, and proactively pushing campaigns forward.

Responsibilities

  • Lead advanced analysis of web marketing campaigns across regions, channels, and traffic sources, delivering clear insights on performance metrics such as CTR, CPC, CPA, CVR, ROAS, and LTV.
  • Develop and maintain a scalable web measurement framework, ensuring accurate tracking and attribution.
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