Senior Demand Generation Manager B2B (40 - 60%)

Pensum: 40 - 60%

Published on: 15 June, 2026

Our strength lies in the sales process – our challenge comes before that: systematic, measurable lead generation. For this, we are looking for an experienced professional with a proven track record in B2B project business.

Your Responsibilities

• Leadgenerierung & Demand Generation
  • You develop and manage initiatives to generate qualified B2B leads (MQLs).
  • You build campaigns for target groups, industries, and use cases (LinkedIn, email, landing pages, webinars, etc.).
  • You develop lead magnets and MQL mechanisms.
  • You measure and optimize the entire funnel (reach, engagement, leads, MQLs, SQLs, pipeline).
• Positioning & Campaigns
  • You refine our messaging around topics such as digital commerce, e-commerce, PIM, CRM/CDP, UX, CMS, and marketing automation.