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Senior Customer Marketing Manager

Company

Avalara

Location

United States, United States

Type

FULL_TIME

What You'll Do Avalara is seeking a Senior Customer Marketing Manager to build and execute product-centric demand programs for our Enterprise segment — companies with $500M+ in annual revenue running complex, multi-entity tax environments. Reporting to the Director, Revenue Marketing, this role owns the post-sale marketing motion for our highest-value accounts, converting product usage data, ERP signals, and account health into qualified pipeline for cross-sell, upsell, and renewal. Enterprise customers represent approximately 30% of Avalara's customer base — making the expansion and retention of this segment a top company priority. You will operate within our Account-Based Experience (ABX) model, partnering with Customer Account Managers (CAMs), Customer Success, Renewals, and Sales to turn whitespace analysis and compliance complexity into targeted product demand. This role focuses on multi-product penetration — moving enterprise accounts from a single product toward the full Avalara...

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