About Trafilea: Trafilea is a dynamic and innovative tech e‑commerce group that operates multiple direct‑to‑consumer brands in the intimate apparel and beauty sectors. With a focus on data‑driven strategies, the company scales its businesses, promotes body positivity through its online community, and strives to enhance the customer experience and drive long‑term growth.
The Sr CRO Expert owns conversion performance across the customer journey and works as a strategic partner to Growth, Product, Acquisition, Creative, and Data teams. The role identifies conversion problems, defines high‑impact hypotheses, prioritizes experiments based on business impact, and ensures the CRO team and squads execute the right tests at the right time. A business‑first mindset, deep understanding of funnels, user behavior, creative impact, and acquisition dynamics are essential for translating insights into actionable experimentation roadmaps that improve CVR, revenue per sessi...