Puffy is a $1B+ Top 5 US direct-to-consumer eCommerce brand. We're seeking a data-driven Senior CRO Manager to take full ownership of on-site conversion rate optimization — someone who digs into the data, identifies where revenue is leaking, forms hypotheses, and executes optimization strategies that deliver measurable business impact across a high-traffic e-commerce site fueled by $2M+/month in digital ad spend.
Reporting to the Director of Marketing, you'll work alongside an established three-person analytics team that owns data infrastructure and pipelines. Your job is to use the data they produce, layer in your own behavioral analysis (heatmaps, session recordings, funnel analysis), and translate insights into high-impact A/B tests, UX improvements, and conversion strategies that move the revenue needle.
You'll compress 3 years of conversion optimization mastery into: