The person in this position not only needs to use words as weapons, but also overcome the psychological defenses of target audiences, and provide integrated and creative solutions with art utilizing precise insight and logical thinking, guaranteeing the success of the Clients’ marketing campaign. At the same time, senior copywriters should work with senior art directors to act as the main force of project execution, supervise team members, control human resources expenditures and time costs, and create work up to the Ogilvy standard.

What You’ll Do

Client Management

Strategy

Creative Leadership