Position Title: Senior Copywriter

Business Unit: WP International

Experience: 3+ yrs

Location: Marol, Mumbai

Shift Timing: 10:30 AM to 7:30 PM (Mon to Fri)

Salary Range: 5-7 LPA

About the Role

• Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing

• Translate brand strategy and audience insights into high-impact storytelling

• Collaborate closely with design, marketing, and business teams

• Lead ideation and contribute to creative concepts & campaign planning

• Conduct research to deeply understand products, users, and messaging

• Manage multiple projects end-to-end while meeting quality and timelines

• Optimize copy using feedback, data, and performance insights

• Mentor junior writers and uphold content quality benchmarks

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