About the TeamThe Brand Marketing team drives impactful campaigns and integrated marketing initiatives that strengthen TikTok Shop brand presence, user engagement, and business growth. Working closely with cross-functional teams across content, media, CRM, creative, and commercial functions, the team plays a key role in shaping how users experience and connect with the platform. We are looking for a strategic thinker who can bridge business objectives, customer insights, and brand communication into impactful marketing campaigns and initiatives. As a Senior Brand Strategist, you will play a critical role in shaping brand communication, campaign strategy, and integrated marketing plans across multiple touchpoints. You will be a part of the Marketing team and work closely with Creative, Creator, Offline, Social Media, Online Marketing, Product, Operations, CRM, PR, and Leadership teams to ensure every marketing initiative delivers both brand impact and business results. This role require...