Develop and implement brand strategies that align with overall business goals and drive market impact.
Conduct thorough market research and analysis to identify consumer insights, market trends, and opportunities for brand growth.
Leverage consumer research to define brand positioning, target audience, and key messages that resonate with consumers.
Create and manage annual brand plans, ensuring effective allocation of resources to achieve brand objectives and deliver against KPIs.
Develop and execute integrated marketing campaigns across various channels, including digital, social media, PR, and traditional mediums.
Collaborate with cross-functional teams (product development, sales, supply chain, etc.) to ensure strategic alignment and consistency in brand execution.
Monitor brand performance, market share, and competitive landscape, making necessary adjustments and recommendations to d...