THE ROLE
OPTIMIZE, ENABLE, INNOVATE!
As our Senior Brand Executive, this role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards COTY’s strategic objectives. You will build groundbreaking campaigns and bring it to life.
You will be reporting to Brand Manager, and you will manage:
Brand Management
Support the Brand Manager in achieving the brand and business objectives for assigned brands by contributing to the development and execution of effective marketing strategies.Collaborate with Media and PR Agencies to create integrated media and PR strategies aimed at enhancing brand desirability, supporting product launches, and driving overall brand development.Monitor and analyze key performance indicators (KPIs) such as reach, impressions, and brand recall for both PR and digital campaigns to evaluate effectiveness and optimize re...