Design and implement creative marketing campaigns for regional and global esports events, including campaign timelines, channel strategy, and cross-team execution via coordination with local and regional teams.
Manage the official global esports social media channels to drive fan growth and deepen community relationships.
Develop and execute engaging content strategies, live activations, and interactive campaigns to maximize fan participation and brand sentiment on global social media channels, mainly TikTok, YouTube, and Instagram.
Coordinate with regional and local teams to ensure platform-specific best practices and maximize reach and impact in priority markets.
Support PR efforts by working with internal PR teams to draft press releases, media kits, and engage with media outlets to secure positive coverage.
Collaborate with the partnership team to develop and execute sponsor activations that align with mark...