PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)
KEY RESPONSIBILITIES
Lead the Creative development for concept or category across multiple consumer touchpoints, from 2D to retail to digital
Develop concepts and creative strategies that fulfill objectives of category, concept, briefs
Collaborate with Product Design team to ensure holistic storytelling
Collaborate with cross-functional team members to ensure consumer- and brand focus
Lead the execution of creative strategies to ensure end to end creative excellence from sell-in to sellout (consumer-facing)
Direct variety of creative resources (agencies, freelancers, writers, ph...