Execute and manage paid search campaigns across Google Ads, SA360, and Microsoft Ads, ensuring accurate setup of budgets, targets, ad copy, and campaign parameters.
Monitor daily and monthly campaign pacing and budget delivery both within platforms and using external tools—flagging issues and adjusting spend to stay on track.
Perform ongoing campaign optimizations including bid management, keyword refinement, audience adjustments, and Quality Score improvements.
Communicate regularly with strategy and media planning teams to align on KPIs, share performance updates, and translate activation data into actionable insights.
Coordinate with media planning on budget tracking and reconciliation, maintaining accurate records in planning tools.
Support the development of mid‑and post‑campaign performance reports with clear takeaways and optimization recommendations.