Measure and evaluate digital experiments, campaigns, and optimization initiatives, translating results into clear, actionable business insights.
Identify opportunities for digital experience optimization through data analysis, customer behavior insights, and hypothesis development.
Design and support experimentation frameworks to validate business and customer experience hypotheses.
Conduct quantitative and qualitative analyses to solve customer and digital channel challenges using research, analytics, and data science methodologies.
Develop recommendations that improve digital channel performance, customer engagement, and conversion outcomes.
Present findings, trends, and strategic recommendations to leadership and cross-functional stakeholders.
Collaborate with Product, UX, Engineering, and QA teams to ensure...