Job Description

We’re hiring a Senior AI / LLM Engineer to design and industrialise the core AI capabilities that will power ASOS. 

At ASOS, AI is central to how we evolve the customer experience — from product discovery and personalisation through to operational decision-making. You’ll work on systems that operate at real scale, supporting experiences used by millions. 

This role sits at the centre of our AI differentiation — focused on solving deep technical problems (models, reasoning systems, orchestration), not just feature delivery. You’ll create reusable, production-grade AI platforms that teams across ASOS can leverage, accelerating how we build and scale intelligent products. 

We’re looking for someone who thinks in systems, not features — with strong abstraction capability and a mindset of building once and reusing at scale. You’ll be comfortable operating in ambiguity, working on frontier AI problems, and balancing innovation with the...