As a senior marketing advisor, you help develop and update the organization’s products and services to meet member/client needs and support business development. You analyze market needs and develop and implement product and service marketing strategies. You lead planning and development projects, feasibility studies, and complex, innovative strategic interventions. Your initiatives require extensive knowledge of your specialty area. You make recommendations on the planning and execution of operationally and conceptually complex projects and initiatives that require comprehensive analysis and understanding of the organization and line of business. Coordination is critical, so you frequently interact with stakeholders working in many other fields. Interpersonal savvy is therefore essential. You serve as a specialist advisor and subject matter expert, as well as a resource person and coach for decision‑making bodies.