Act as the primary contact for all assigned retail accounts; manage end-to-end account relationships with a high degree of independence
Develop, plan, and execute monthly and annual sales plans to achieve revenue, volume, and ASP targets
Present sales proposals to buyers; negotiate pricing, promotion alignment, incentives, campaign activities, and return policies, etc., aligned with company objectives
Evaluate account performance against targets; recommend and implement actions to improve revenue, distribution, and visibility
Conduct periodic business reviews with trade partners; develop insights from buyer feedback and market sentiment
Proactively identify, pitch, and onboard new retail accounts within Southeast Asia; dedicate approximately 30% of bandwidth to new business development and expansion leads