Driving initiatives and overseeing the execution of campaigns
Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.
Planning, managing and negotiating multiple digital campaigns with third parties where necessary.
Developing overall business operations and awareness campaigns, overseeing performance analysis and updating where necessary.
Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage and engagement level.
Developing creative briefs and assigning to designers and copyw...