Create, execute, and manage paid search strategies.
Communicate with clients, attend meetings, and present to clients on a regular basis. Translate clients’ marketing goals into successful paid search strategies, while managing client expectations.
Educate the paid search team and clients on SEM best practices and strategies.
Train and mentor new hires and junior team members, providing guidance on SEM best practices and campaign management.
Provide day-to-day supervision of client paid search and analytics programs, including strategic direction, recommendations, and performance management.
Provide strategic direction on specific initiatives, identifying key messages or value propositions, and the best means to communicate them.
Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.