Pepkor Lifestyle has adopted Agile methodologies for project delivery and implementation. To execute Scrum and Kanban methodologies in sprint for teams, the Scrum Master plays a crucial role, acting as a conduit between product/line-of-business owners and development teams. The primary role of the Scrum Master is to conduct agile ceremonies such as planning, retrospectives, reviews, and daily stand‑ups, generate reports, eliminate impediments raised by teams, and keep stakeholders updated on progress.