Summary

Develop and execute the Gene Therapy marketing strategy, including brand planning, positioning, and campaigns targeting HCPs, patients, and key stakeholders in the rare disease space.

Key Responsibilities

• Lead product launch and lifecycle management, coordinating cross‑functional teams (Medical, Market Access, Regulatory, Sales) to ensure aligned and effective execution of global and local strategies.
• Lead, coach, and align the sales team, ensuring strong field execution, consistent messaging, and achievement of commercial targets through effective collaboration and training.
• Analyze market insights, competitive landscape, and patient dynamics to identify growth opportunities, optimize forecasts, and adjust tactical plans based on data‑driven decisions.
• Drive stakeholder engagement initiatives, including collaboration with KOLs, medical societies, and patient advocacy groups to increase disease awareness and product...