The Sales Director will lead the commercial strategy and execution for the armored vehicle division, driving revenue growth across regional and international markets. The role requires strong leadership of the Business Development team, active client engagement, and frequent travel to develop and maintain high-value government, military, and private‑sector relationships.

Key Responsibilities

• Develop and execute the overall sales strategy for armored vehicles, including military, security, VIP transport, cash‑in‑transit, and related services.
• Identify and penetrate new markets across the GCC, Africa, Asia, and other target regions.
• Set annual sales targets, forecasts, and regional growth plans.
• Monitor market trends, competitor activity, and pricing strategies.
• Lead, mentor, and manage a team of Business Development Managers (BDMs). Define KPIs, monitor performance, and ensure achievement of targets.
• Build a high‑pe...