You've built or significantly scaled an AE team before, not just run one that was already established
You've worked in a environment with high targets and high performance expectations
You've built pipeline generation engines that worked, and you can talk honestly about the ones that didn't
You're a genuine coach: the reps who worked for you left better than they arrived
You bring real operational rigour, structuring your weeks and months to execute rather than react
You've worked in a high-growth start-up or scale-up and know what it means to build without a safety net
You're genuinely curious about customers and the frontline market, and that curiosity shows in how you sell
Bonus: experience selling into frontline sectors (social care, hospitality, retail), or a background in workforce management, HR tech, or adjacent enterprise SaaS