Dedicated Subject Matter Expert (SME) role to drive IBM Bob’s presence across developer communities (such as GitHub, Stack Overflow, Reddit, Discord, Hacker News, LinkedIn) and startup communities through organic engagement, content creation, influencer activation, and IBM Brand presence at workshops.
Our key intent for community engagement is to get customers to try IBM Bob and then purchase it via eCommerce, along with other focus eCommerce products such as SPSS, MaaS360, Aspera, etc.
The person will be directly accountable for community reach, engagement quality, and trial conversions across ASEAN and ANZ.