Proactively identify and approach new customers across relevant segments including hotels, restaurants, caterers, and institutional buyers.
Develop and execute strategies to grow brand awareness and expand our customer base in a systematic and sustainable way.
Build and manage a pipeline of prospects, converting leads into long-term accounts.
Identify partnership opportunities with complementary businesses or platforms that could drive referrals and increase visibility.
Tender Management
Identify and apply for hotel, government, and institutional tenders relevant to our range of food commodities.
Develop and maintain a clear understanding of market pricing and competitor rates to inform competitive tender submissions.
Work closely with directors to understand their preferred pricing positions and factor in cost price and operating expenses to arrive at a proposed submis...