Key Responsibilities & Duties
1. Network Digitization & Delivery Optimization
- System Transformation: Audit our current physical delivery network for milk and ghee and lead the transition to a digitized system (via CRM tools, delivery apps, or structured Whats App Business APIs) to track daily customer subscriptions, drops, and route efficiencies.
- Customer Visibility: Build a transparent tracking pipeline so ownership has full visibility into daily sales data, active subscription pauses, and customer lifetime value across key neighborhoods like Vesu and Adajan.
2. Aggressive Ground-Level & Offline Marketing
- Door-to-Door & Society Campaigns: Design and lead highly targeted, high-impact door-to-door marketing campaigns in premium residential high-rises. Organize morning sampling drives (e.g., fresh A2 milk or Masala Chhas tasting) to convert premium households directly.
- Community Partnership: Establish relationships with high-rise society committees, fitness cent...