*Over all responsible for channel coverage and sales growth of assigned area/territory of the Area Manager

*Responsible for the total sales and marketing activities

*Forecasting and inventory management

*Alignmet of allocation with assigned sub-distributor

*Responsible for the development, execution and performance of all designed to dominate market presence and increase sales

*Alignment with Distributor and Sub Distributor for the success of distribution and coverage.

*Performs such other functions as assigned.