A planned refurbishment is set to transform the Black Bull into a food and drinks-led destination pub, addressing key external and kitchen constraints to unlock the site’s full trading potential.
What would you do with this pub to make it a success?
The Black Bull is located in Pickering, a well-established market town with a strong and consistent tourist trade driven by touring parks and seasonal visitors. The pub benefits from a substantial captive audience, with approximately 300 families within walking distance throughout the season, supported by multiple nearby touring and caravan parks including Upper Carr, Black Bull Touring and Galtres, delivering around 219 touring parties on a seasonal basis.
The existing customer base is primarily tourists and seasonal visitors, with the proposed capital investment repositioning the pub to better capture food sales, longer dwell times and higher spend per head.