Define the BU’s strategic ambition and translate it into annual and quarterly priorities.
Turn market and customer insights into clear choices (where to compete/how to win) and into an initiative portfolio with accountable owners, targets, and timelines.
Interpret and operationalize corporate and global strategies for the Brazilian context, ensuring alignment with the regional/global species strategy.
Analyze data and insights (market, competition, channel, region, customer) to identify trends, risks, and opportunities, and adjust plans with agility.
Review and reprioritize investments (capex/opex) and resources to capture the highest‑potential opportunities and correct misalignments.
Ensure performance governance (review cadences, KPIs, and course‑correction actions), balancing growth, margin, mix, and efficiency.
Integrate Marketing and Sales into execution plans, with a focus on produ...