Monitor competitor availability and pricing daily, using all available tools such as OTA Insight / Rate Gain, EzRMS pace, etc., and subsequently analyze & report actual performance versus competitive set.
Ensure optimal use, and measure performance on all distribution channels, to ensure that fair market share is achieved if not surpassed.
Carry out analysis of booking patterns & market trends and ensure that these are recorded to facilitate future decisions. Like pace patterns, booking lead time segment wise, last minute wash out or walk in pattern, market performance on peak dates, etc.
Identify and propose the hotel pricing strategy by market segment with reference to market intelligence, buying patterns and pre-determined seasonality.
Identify and propose tactical offers to generate incremental revenues.
Prepare weekly 3 months forecast for different revenue streams by market segment/day.