Retention/Lifecycle Marketing Manager (Head of Retention)

Focus: Email, SMS & Retention | DTC Apparel

Work Schedule: Full-Time (40 Hours/Week) | General US business hours.

Company Info: 8-Figure DTC Apparel Brand based in the US (Company Size 10-15).

Role Overview

We are helping our client company, an 8-figure direct-to-consumer apparel brand, hire an email marketing specialist to improve execution, consistency, and long‑term performance. The brand currently uses Klaviyo (email) and Postscript (SMS).

This role requires strong ownership of lifecycle strategy, segmentation, automation, and structured testing within a high‑frequency sending environment.

Main Goal of This Role

Increase customer retention by strengthening the customer journey, optimizing welcome flows and automations, and improving overall email cadence and segmentation.

This role will define and refine:

• What the ideal cu...