Must-Have Skills
• 5–8 years of experience in CRM / Lifecycle / Retention Marketing
• Strong hands-on experience with:
o Whats App marketing platforms
o Push notification tools (Web + App)
• Deep understanding of:
o Cu Must-Have Skills
• 5–8 years of experience in CRM / Lifecycle / Retention Marketing
• Strong hands-on experience with:
o Whats App marketing platforms
o Push notification tools (Web + App)
• Deep understanding of:
o Customer lifecycle & retention strategies
o Segmentation and personalization
• Data-driven mindset with strong analytical skills
• Experience in e Commerce / D2 C / App-based businesses
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Good-to-Have
• Experience in Agri / Rural consumer behavior
• Familiarity with tools like:
o Clevertap / Mo Engage / Web Engage / Gupshup
• Understanding of vernacular content strategy
• Experience working with referral/viral growth loops
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