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Retention marketing lead, youtube music and premium (spanish, english) (ciudad de méxico)

Company

Link-Worldwide

Location

méxico, baja california

Type

Full-time

About the job

You Tube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make You Tube successful by shaping people’s perceptions of You Tube and inspiring them to engage with us. In this role, you will drive sustainable, incremental paid subscriber growth and maximize customer lifetime value for You Tube Music and Premium. You will be responsible for the Paid Member life‑cycle marketing programs, from onboarding to churn prevention. Partnering across Marketing, Product, Engineering and UX, you will work with executive leaders to build the marketing execution infrastructure and measurement solutions that enhance the usefulness and effectiveness of communications. You will develop product marketing road maps to improve utilization, and deliver engaging, data‑driven business cases to supercharge our reacquisition multi‑channel programs. You will manage and develop a team of Product Marketing Managers across multiple sites, fost...

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