The Retention Director will proactively oversee the retention strategy for all Kiplinger brands, including growing our recurring revenue stream with a focus on digital subscriptions and online ordering.
What You'll Do
You will report to the Senior Marketing Director
- Develop the comprehensive retention strategy for Kiplinger brands to maximize Customer Lifetime Value (LTV) through customer subscription and re-engagement promotions.
- Design and build the full, end-to-end retention lifecycle strategy across mail, email, coverwraps and online channels. This includes automated flows for onboarding, payment, win-back, renewal and gift campaigns.
- Lead the development of high-conversion win-back and reactivation campaigns to recover lapsed subscribers and establish a reliable recurring revenue channel.
- Find cross sell and bundle opportunities with targeted messaging across all Kiplinger brands. creating new a...