About the role

BMW Luton is recruiting a Retail / Business Manager (Sales‑Led / Customer‑Facing) to join our high‑performing retail team.

This is a hands‑on sales leadership role. The successful candidate will spend the vast majority of their time directly with customers, leading from the front by selling Finance & Insurance products at an elite level. This role sits at the heart of the sales floor and is integral to vehicle deliveries, customer experience and commercial performance.

As a Retail Manager, you will be customer‑facing on every deal, structuring and presenting finance solutions, selling value‑added products, and ensuring every customer fully understands their options in a clear, compliant and engaging way.

While there is an element of coaching and oversight of the Sales Executive team, this is sales‑focused people leadership, not operational management. You will influence performance by demonstrating best‑in‑class selling behaviours, objecti...